The Amplifier · Become the coach your clients never want to leave
The Amplifier Join The Amplifier
The Amplifier

Keep every client for longer.

So you earn more, have a bigger impact, and build a business you're actually proud of.

  • Every client stays longer, so every client is worth more to your business
  • Your prices go up because your coaching and your confidence have earned the right
  • More referrals and inbound leads, so you spend less time and money chasing new ones
  • Less time chasing replacements means more time actually coaching, so you can have a bigger impact
Join The Amplifier
Trustpilot · Rated 4.9 · 101 five-star reviews
"I aint leaving." Mark Brownlie "Brilliant course and great community." Amy Brett "Superb community of coaches." Bruce Robertson "The fitness industry's best-kept secret." Maciej Nowicki ★★★★★ 101 five-star reviews on Trustpilot "I aint leaving." Mark Brownlie "Brilliant course and great community." Amy Brett "Superb community of coaches." Bruce Robertson "The fitness industry's best-kept secret." Maciej Nowicki ★★★★★ 101 five-star reviews on Trustpilot

New clients are harder to get than ever. Your business grows by keeping the ones you have.

Every client you keep for twice as long, at a higher price, is worth several times more to your business. Same client. No extra marketing. Multiple times the money.

And the maths is on your side. According to recent research, the cost of acquiring a new customer has gone up 222% in the last decade. It's harder to find new clients now than at any point in the last ten years, and it's getting harder every year.

It's not just harder to find them, either. According to research from the book Marketing Metrics, the chance that someone who's already paid you keeps paying you is 60-70%. The chance of getting a brand new client to pay you for the first time? Between 5-20%.

The implication is the one nobody's spelling out for you…

Every client you've already got is several times more likely to keep paying you than a stranger is to start. And the cost of finding that stranger keeps going up.

That's how you get to the financial milestones you're chasing. You stop losing the clients you've already got.

More money. More impact. And a business that doesn't force you back into the marketing tactics you hate, just to replace the clients you've lost.

"My client retention has improved, my coaching has improved, and most importantly, my clients are achieving better results."

Calum Denham
Join The Amplifier

More than double your client retention while increasing your price, to earn more from every client.

Over 200 coaches have come through The Amplifier. These are the average results across the coaches we surveyed.

months
£
Average retention gain: +106% Average price gain: +35%
Value per client now£450
→
After The Amplifier£1,251

Based on the average Amplifier coach: +106% retention and +35% price. Your own results will vary.

86%
raised their prices since joining
93%
improved client retention
79%
did both at the same time

A bit about me, and why I'm the one teaching this:

I've been doing this for over three years. I've coached over 200 online coaches in that time, and the work has been recognised externally. I was awarded Coach of the Year, and I've spoken at events across the industry.

But the work isn't what's worth listening to. The receipts are.

94%
of coaches to ever do The Amplifier have given glowing video testimonials
101
five-star reviews on Trustpilot, and counting
21 months
average retention inside the programme

That last one is worth a second look. The whole point of The Amplifier is teaching coaches how to keep clients longer. The average coach who joins me stays for nearly two years. That's the "practise what you preach" line, made into a number.

The real reason I do this though is different.

I used to be the guy at 150kg who'd been failed by three online coaches in a row, made to feel like I was broken and destined to stay fat, unhealthy, and unhappy. Eventually I figured it out, lost the weight, and turned my life around.

I don't ever want anyone to feel the way I felt. And the way I get to do something about that, is to make sure the coaches working with people like me are as good as they can possibly be.

That's what The Amplifier is built to do. Three pillars. Coaching skill, service delivery, and personal development and leadership. Everything else follows from those.

Lewis Potts speaking Trustpilot · Rated 4.9 · 101 five-star reviews

This isn't for everyone.

It's not for you if:

  • You see coaching as a means to an end, and that end is money above everything else
  • You're chasing fast, easy cash at the expense of the people you're meant to be helping
  • You want to scale yourself out of delivery as fast as possible so you can spend your days sending DMs and sitting on sales calls
  • You don't actually want to coach clients
  • You think sending a training programme, a meal plan, and a weekly voice note counts as coaching

But it's for you if:

  • You love coaching and you got into this to help people
  • You can already get clients, but they're not staying as long as they should
  • You're sick of your income spiking and dipping depending on how much you've marketed that month
  • You've done the business mentorships and the marketing courses, and something still isn't clicking
  • You've started to realise the answer might not be more leads, but better coaching and a better service
  • You want to build something stable and profitable that you're actually proud of

"If you are looking for something deeper and really want to understand how your clients tick, this is the course for you!"

Emma Currivan

"Genuinely full of like-minded coaches who truly love to coach. Less talk about money and sales, more about client breakthroughs."

Cameron Ralph

"The opposite to business mentors only seeing clients as numbers and sales. The community and support is unmatched!"

Mia Joyce
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Does this sound familiar?

You can get clients. You've proved you can do this. But it never quite holds.

A client finishes. One drops off. And you're scrambling to fill the gap. You post more content, send more DMs, actually send an email to get the next client in. It's draining, and a repeated cycle that works as a short-term fix but doesn't solve your long-term problem.

That problem?

A business that never feels stable. A business where you're constantly replacing what you lose instead of building on what you've got. A business that runs on hope and hustle.

I won't lie to you.

  • It's harder than ever to get new clients
  • The constant content, lead gen, and selling is exhausting
  • The doubts creeping in about whether your coaching is even good enough
  • The love and passion you started with slowly draining away

Then here's the part nobody's told you. The advice you've been given is making it worse.

More content, more outreach, more sales calls. That's where all your time goes. Which leaves less time for the actual coaching.

Your clients get a worse experience and leave sooner.

You need even more new clients to replace them.

The harder you work on the marketing, the worse the real problem gets.

That's the trap. And you can't market your way out of it.

The way out is the thing you've been pulled away from:Coaching.

The kind of coaching that gets people results they didn't think were possible, keeps them around long after their first commitment is up, and turns them into people who refer their mates without you ever asking.

That's what fixes the business. Because when clients stay longer and get better results, everything else stops being a grind.

You're not constantly replacing people.

Every client you sign stacks on top of the last one instead of filling a gap.

Your income stops spiking and dipping.

Your reputation does the selling for you. And you get to spend your time on the bit you actually love.

That's what The Amplifier is built to do. Make you the coach your clients never want to leave.

Join The Amplifier

What is the Amplifier?

How it works.

The Amplifier runs in four phases over your first six months. Here's what each one gives you.

Phase 1

Foundations

Weeks 1 to 4

You walk away with your values, your mission, and a goal-setting process that gets clients picturing their life three years out instead of counting down to a finish line. The same process you'll run every client through from now on.

A client bought into a three-year vision doesn't quit at month three. This is where retention starts, on day one.

By the end of this phase you will have
  • A defined mission statement, the purpose behind your service and business and rules that you operate by
  • Your own three-year vision of what you want your life and business to look like, reverse engineered down to daily actions
  • A solid goal setting process implemented into your service, designed to increase both retention and adherence
Tools, frameworks & resources
The Values TestYour Mission Statement & MaximsThe Life AuditThe Vision SessionReverse EngineeringThe Leverage QuestionsThe GROOW ModelAction Awareness

"The Amplifier has genuinely changed the way I coach. Practical tools I use with my clients every week."

Emma Houldsworth
Phase 2

Build

Weeks 5 to 10

You walk away with a fully built onboarding process tailored to your clients, plus a stack of coaching tools that turn your service from "a plan and a weekly check-in" into an actual experience.

Clients who get fast early wins stay longer and start referring people. This is where the leaky bucket gets plugged.

By the end of this phase you will have
  • Your perfect onboarding process designed to help clients hit the ground running
  • Circuit Breakers, a powerful tool that interrupts clients' behavioural patterns
  • A clear way to set expectations with clients, and hold them to them to stop them veering off track
Tools, frameworks & resources
Morning IntentionEvening ReviewGratitude PracticeCognitive ReframingThe Commitment ConversationCrossroad QuestionsCircuit BreakersChoice Point Reflection ModelCheckpoint ReviewTailored Onboarding Process

"This is about proper coaching, not just collecting data. I'm enjoying coaching more than ever, and it shows in my retention."

Arun Kumar
Phase 3

Compound

Weeks 11 to 16

You walk away with the skills to keep clients moving through the bits where they normally quit. The dips, the self-sabotage, the weeks progress feels invisible. The exact moments that cost you clients right now.

Keeping clients through the hard months is the difference between a four-month retention and a twelve-month one. Same client, several times the value.

By the end of this phase you will have
  • A full understanding of client motivation, how it works, and the tools to develop it
  • Specific tools to help you end self-sabotage
  • Completed your first 12 week sprint on your own goals
Tools, frameworks & resources
The Feel Good BuffetThe Motivation ModelThe Energy MatrixHow We Feel (Emotional Regulation)Compass QuestionsThe "Future You" ToolEnd Of Sprint Review

"The best thing I've done for my clients. It let me start coaching properly and feel confident in what I offer."

Celi Ross
Phase 4

Amplify

Weeks 17 to 26

You walk away with a tailored check-in process, a 12 to 18 month client journey mapped end to end, and a feedback loop that keeps improving the whole thing. A service that's genuinely hard to leave.

This is where it all compounds. Clients stay for the long haul, refer more, and your income stops depending on how hard you marketed that month.

By the end of this phase you will have
  • Specific tools to help you rewire limiting beliefs
  • Your perfect check-in process, designed to keep clients engaged and progressing
  • A custom 12 month client journey and process, designed to increase retention significantly
Tools, frameworks & resources
LabellingThe Past, Present, and Future ToolThe "Do Something" DialThe GameThe Belief BreakerThe Art Of Coaching50 Powerful Coaching QuestionsThe Quadrants Of ChangeTailored Check-in & Feedback Process12 Month Customer JourneyClient Feedback Process
Join The Amplifier

What you “get”, ongoing for as long as you are an Amplifier Coach.

  • Weekly modules, each with at least one plug & play coaching tool, framework, or resource
  • 2 live group calls every single week, where we dive into client case studies, coaching, client retention, and overall business
  • A back catalogue of every previous group call, with summaries of topics covered
  • Guest masterclasses, where we bring experts in both coaching and business in to present on their areas of expertise
  • A buzzing WhatsApp community with all the other Amplifier Coaches
  • Quarterly in-person Amplifier Action Days, our "famous" in-person events
  • Every-other-month deep dives into new topics, with new tools, frameworks, and resources being constantly released
  • Amplifier Coach Hotseats, where incredible coaches show you behind the scenes of exactly how they deliver their service, and run their business
  • A vault of bonus resources, including all my old coaching resources, trackers, and custom AI tools

"The modules are eye-opening, but the biggest thing is the community. Everyone helping each other, answers from industry leaders."

Liam Molyneux

"Business mentors are everywhere and a lot of it is soulless. This is like-minded coaches working with someone who leads by example."

Petrina Byrne

This isn't theory. Here's what it does.

Dan AlleyDan Alley4.9x value
Retention4 → 13 mo
Price£200 → £300
Value / client£800 → £3,900

Dan came in with a four-month average retention, charging £200 a month. That's £800 from a client over their lifetime. He's now keeping clients for thirteen months and charging £300. That's £3,900 from a client. Same coach, nearly five times the value from every person he signs.

"My clients are staying longer because I'm able to help them with their real issues, not surface-level, drop-a-few-pounds stuff. Life-changing results. That's led to me winning awards and increasing my referrals every month. Last year I worked with 15 fewer clients than the year before, and I made £15,000 more."

Ellen JohnstonEllen Johnston4.4x value
Retention6 → 16 mo
Price£120 → £199
Value / client£720 → £3,184

Ellen came in keeping clients for around six months, charging £120 a month. £720 from a client over their lifetime. She now keeps them for sixteen months at £199 a month. £3,184 from a client. Same client, no extra marketing, more than four times the money.

"Since joining the Amplifier back in October 2023, my income is more secure as clients are staying nearly 3 times as long as they were beforehand. Clients are happier in the service they're receiving, and as a result each client refers 1-2 friends on average. You can't get a bigger compliment than that!"

Josh GirlingJosh Girling5.2x value
Retention5 → 18 mo
Price£120 → £175
Value / client£600 → £3,150

Josh came to us with a five month average retention and was charging £120 a month, meaning the lifetime value of each of his clients was £600 on average. He's now sitting at an eighteen month retention, and has increased his prices to £175. From £600 per client, to £3150 on average.

"The Amplifier has completely changed my business. I'm charging more, having new clients stay longer, existing clients refer people and talk about my coaching, and I have at far more clients now."

"My retention went from a few months to 12 months. It made me significantly more money and helped me enjoy my job a lot more."

Jayden Lee

"This is the only course I have personally seen that focuses primarily on improving the quality of your coaching rather than just the business side."

Simon Phillips
Fully booked
Rosa Flaherty
4.2x
Retention3 → 10 mo
Price£180 → £225
Premium pricing
Catherine Brady
4.5x
Retention4 → 12 mo
Price£300 → £450
Doubled the fee
Jude Venn
4.8x
Retention5 → 12 mo
Price£99 → £199
Team / scale
Oliver Andrijasevich
3.8x
Retention4 → 10 mo
Price£400 → £600
Long-haul retention
Karen Hussey
5.0x
Retention4 → 15 mo
Price£150 → £200
Join The Amplifier

What it costs.

The Amplifier is £199 a month. No contract, no joining fee, no minimum term. If you'd rather pay for the year up front, it's £1,999, which saves you £389.

Monthly
£199 / month
No contract, no joining fee, no minimum term.
Start monthly · £199/mo
Yearly
£1,999 / year
Pay for the year up front, saves you £389.
Pay yearly · £1,999

Here's the way I'd think about it. The average coach in The Amplifier charges around £200 a month. So if everything you learn helps you keep just one client one month longer than you would have, it's already paid for itself.

And that's one client, one month. We're aiming for all of your clients, for far longer than that.

That's it.

No application. No hoops. No "Discovery Call" so I can talk you into it.

If you're a coach who got into this to help people, and you want your clients to stay longer, get even better results, and turn into the kind of people who never want to leave, then you already know if this is for you.

Lewis

PS. The coaches who get the most out of this are the ones who've realised the answer was never more marketing. If that's landed with you, you're exactly who I built this for.

"I've been trying to grow for ages and this helped me gain the knowledge and confidence to do it. If you're on the fence, go for it."

Leyla Finnegan
Join The Amplifier